This is a technique that requires the customer to pick up the product or look so engaging that the customer is drawn to touching. What better example of something I want to pick up than the limited edition of Absolut Vodka Rock. This was the start of a campaign to make consumers feel like rockstars when they partook in Absolut Vodka Rock with the slogan being, "in an Absolut world you ROCK!" This campaign featured a leather studded case that wrapped around the bottle; very "touchable" although a bit gimmicky.
This is a product designed by the Arnell Group, I can only assume that these are prototypes since the company 1000 Acres Vodka doesn't exist. I find these bottle so beautiful that I have to include them.
Appealing to a person's sense of touch doesn't mean that you have to have a heavily textured surface. These bottles have a smooth glassy texture that just begs to be touched. The silky texture of the bottle enhances the viewers perception of the crystal clear vodka. Clear bottle and limited label design is something that I talked about in Multi-sensory Appeal: Sight Part 1. The designers came up with beautiful bottle shapes and an ingenious placement with the cork. The one on the right is so clear that it's almost unnoticeable, all clean right angles except for the top which is slightly curved. The curve acts as a wave with the cork floating upon it. The one on the left has an interesting raised bottom which is visually appealing. I give the bottle on the right two thumbs way, way up and extremely "touchable."
Das Korn
Das Korn is a rebranding of what was a "cheap" German grain liquor and has now become a European sensation. Popular in clubs all over Germany now for the product's superb packaging. Das Korn uses a bottle shape that is reminiscent of perfume bottles, without the spritzer, and features a metal screw cork. What's beautiful about this design is the harmony between the hard geometric font and the organic line-drawn grains behind it. The almost perfect square shape is ideal for fitting in the palm of your hand and doesn't that just make you itch to try out? To test out it's weight and to see if the line art is raised or flat. Since it's only sold in Germany and Europe I have been unable to personally inspect the bottle but I would have to touch!
Das Korn is a rebranding of what was a "cheap" German grain liquor and has now become a European sensation. Popular in clubs all over Germany now for the product's superb packaging. Das Korn uses a bottle shape that is reminiscent of perfume bottles, without the spritzer, and features a metal screw cork. What's beautiful about this design is the harmony between the hard geometric font and the organic line-drawn grains behind it. The almost perfect square shape is ideal for fitting in the palm of your hand and doesn't that just make you itch to try out? To test out it's weight and to see if the line art is raised or flat. Since it's only sold in Germany and Europe I have been unable to personally inspect the bottle but I would have to touch!
Paradox Absinthe
Paradox is another concept design from the people at Product Ventures who brought change to products like Summer's Eve, International Delight, and Dr. Scholl's. This bottle is drop dead gorgeous! The bottle's color is a slightly tinted yellow that enhances the color of the Absinthe. The columns that run down the sides hint at Art Deco architecture as well as the amazing logo. The complex lines and curves are supposed to mimic a labyrinth or maze, and boy do they give something for the eyes as well as hands. I give this design "ring status" because all I want to do is hold it and stroke it and call it my precious! (Lord of the Rings humor)
Thanks for the continued readership! Follow me on twitter: @AlyssaGourd or pinterest: nerdyowl. Let me hear from you! I know you're out there :) Have a great, safe, and responsible weekend. Go forth designers and create.
Alyssa is AFK(Away From Keyboard)
Love the new background photo!
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